Articles
View from Washington: The ‘ABCDE’ of Communications
What can engineering draw from a US government communications course to meet challenges such as the Techlash, trade tariffs and an often sceptical customer base? Quite a lot. In…
The Art of Telling Our Story – Lessons from the US Marketing College
Creating and telling a story that makes a difference is hard work! Yes, it is part art and science, but it must be centered on a simple and strategic model so that “storytelling”…