ONLINE EXHIBITS As a companion to Crafting Persuasion we have created an archive of best-in-class examples of the ABCDE Model in practice. Chapter 2 2.1 - The ABCDE Model with definitions 2.1 - The ABCDE Model blank template Chapter 3 3.1 - U.S. Marine Corps "Rite of Passage" Ad Chapter 5 5.1 - AdoptUSKids Print Ad 5.2 - AdCouncil Drunk Driving "Smashing Mugs" Ad 5.3 - State Dept Warning About Travel 5.4 - Red Cross "You can make a difference" 5.5 - Pantene "Sorry, Not Sorry" 5.6 - Dove "Evolution" (self esteem fund) 5.7 - MADD "Family of Four" 5.7 - Prevagen Jellyfish Ad 5.8 - Crest "Report Card" Ad 5.10 - RTBs from U.S. Embassy (Afghanistan) 5.11 - RTBs from U.S. Embassy (Mexico) 5.12 - Coke "Taste the Feeling" Commercial 5.13 - L'Oreal Shampoo Ad 5.14 - Public Transportation Awareness 5.15 - Public Transportation Awareness 5.16 - Cadillac Cimarron Commercial Chapter 6 6.1 - Anti Smoking Print Ads 6.2 - Apple "Think Different" Ads 6.3 - Tide Ad (side-by-side comparison) 6.4 - Land Rover Ad (Mountain Goat) 6.5 - Land Rover Ad "Desert Crossing" 6.6 - Land Rover Ad "The Dragon Challenge" 6.7 - Clorox White Sock Ad 6.8 - Harley Davidson Ad 6.9 - Corvette Ad 6.10 - Dove Radio Ad "Tongue" 6.11 - Colorado State Patrol "Tailgating" Ad 6.12 - Who are American Muslims? 6.13 - Antonia Saint NY Shoe Ad 6.14 - Save The Children Facebook Ad 6.15 - U.S. Embassy Philippines #FriendsPartnersAllies 6.16 - Promo.com Facebook Video Ad 6.17 - MISS DIOR - The new Eau de Parfum 6.18 - Mr. Clean Super Bowl Commercial 2017 6.19 - Ad Council "Love has no labels" 6.20 - Always "Unstoppable" (Like a Girl campaign) Chapter 8 8.1 - The Crow & the Pitcher 8.2 - The Fox & the Goat 8.3 - BMW - The Ultimate Driving Machine Chapter 9 9.1 - UN Women's Rights Ads 9.2 - Nike "Just Do It" Ad 9.3 - ISIS Cat Video 9.4 - Millennials Unplugged Website Chapter 11 11.1 - Crisis Communications PDF Chapter 12 12.1 - Facebook Photo 12.2 - Facebook Photo 12.3 - Subaru Ad "Not a choice/the way we're built" 12.4 - Old Spice "The Man Your Man Could Smell Like" 12.5 - Old Spice YouTube Ad Chapter 13 13.1 - Real Heroes (Tunisian youth in peaceful protest) 13.5 - Brain On Drugs Ad 13.4 - NYT Less Defiant Anti-smoking Campaign 13.3 - Anti-smoking Ad (w/ Terrie and tracheotomy) 13.2 - Graffiti project from "Heroes Build" 13.6 - US DOT - Crash Test Dummies 13.9 - Smokey Bear "Prevent Forest Fires" 13.7 - Friends don't let friend drive drunk 13.8 - Keep America Beautiful
